Digital Marketing Manager

AB InBev
Full Time
3 months ago
Main Accountabilities


Lead ABI brand digital commerce business (Core+ category, mainly Harbin brand)
2) Create ABI brand digital commerce activations through working closely with brand team, activation agency and platforms (Tmall, JD, Hema, Elema, JDDJ etc.)
3) Lead activation agency for activation planning and delivery, focusing on 618, D11, CNY, Super Brand Day, etc.
4) Leverage ABI brand digital commerce resource and budget
5) Sell in activation plan to platforms, mainly Tmall, JD, Hema, Elema, JDDJ etc.. 
6) Ensure smooth cooperation and communication with brand teams and relevant stakeholders (internally Sales team, Supply & Logistics, Trade Marketing, PPM and externally Platform Marketing Team) 


Other Responsibilities, Requirements or Technical Skills


1) Education: Bachelor’s degree or above required, preferably in business related field
2) Experience: 4 years+ digital commerce marketing working experience, in FMCG industry, both in-house and agency
3) Technical competencies
- Experience in brand marketing/ digital marketing/ eCom trade marketing/new retails would be a plus
- Comfortable with constantly engaging with multiple stakeholders
- Native Mandarin speaker, Fluent in English
- Excel and Power Point excellence
- Can work independently and also in a team
- Advanced interpersonal skills 


To apply, please send your resume and cover letter to