About Sinolync 

Sinolync is a global brand builder driving the cross-border growth of consumer brands — with a core focus on fashion. 

We help fashion brands break into new markets: whether it’s rising Chinese labels expanding into Europe and the US, or Western brands entering China. From go-to-market strategy and platform operations to brand localization and influencer campaigns, we’re both a strategic partner and hands-on execution team. We’re boutique, agile, and deeply involved. 

We don’t just advise: we roll up our sleeves and build brands from the ground up in complex markets.

What You’ll Do 

You’ll work directly with the founder across strategy, execution, and client communications. This is a hands-on role that touches many aspects of brand building and international expansion. Your day-to-day may include: 

• Supporting go-to-market strategy for new brand launches in Europe, China and the US • Conducting market research and competitor benchmarking 
• Preparing pitch decks, reports, and presentations for internal and client use 
• Reaching out to distributors, agents, and fashion retailers to pitch the brands we support in Western markets
• Coordinating with freelancers, platform reps, and local service providers (logistics, influencers, etc.) 
• Managing timelines and helping keep projects on track 
• Assisting with social media planning, content calendars, and post tracking (primarily LinkedIn and Instagram) — content creation skills are a big plus 
• Occasionally joining client meetings or gradually taking ownership of smaller accounts

You Might Be a Fit If You… 

• Are proactive, resourceful, and comfortable figuring things out on your own 
• Not afraid to ChatGPT yourself through a problem 
• You take initiative, manage your own time, and can run with a task independently from start to finish. 
• Have experience in fashion, branding, marketing, or e-commerce 
• Are fluent in English, with strong communication skills (Mandarin is a plus) 
• Thrive in a fast-paced, evolving environment where priorities shift and no two days are the same

Reach out to shanghai@bencham.org!