Business Development Manager – Cabinets & Building Materials

CFL Flooring
Full Time
1 month ago

CFL Flooring (Creative Flooring Solutions) is the largest manufacturer of SPC and other hybrid building materials products worldwide. The company is recognized globally as an innovator – committed to taking interior space to new heights with beautiful, functional and sustainable products. CFL employs over 4500 associates around the world including in the USA, China, Europe, and Vietnam, leveraging years of technical flooring expertise with the common vision of being the leader in building material innovation. CFL’s extensive patent portfolio made up of hundreds of patents, granted and filed, is a core element in fulfilling this vision, thus protecting the value offered to its valued customers.

Our vision is to lead building material innovation by inventing, manufacturing and marketing high quality, innovative, safe and functional products with exceptional performance and aesthetics, and to deliver our global perspective into each of the local markets in which we operate.

Our values

CFL is currently seeking candidates to join our rapidly expanding team. We seek to hire a Business Development Manager (BDM), Cabinets & Building Materials that will report to the Director, Business Development. The successful candidate will be an integral part of our multi-national Commercial Export Team. The position will also cooperate strongly with Local Market sales and Manufacturing / R&D, thus excellent communications skills in Chinese and English are required. As the BDM Cabinets & Building Materials, you will work across teams to provide the alignment, knowledge, resources and tools that help CFL deliver exceptional quality and service to our customers.



  • Market research
    • Independently perform market exploration and data research activities
    • Understand what the market wants, what current products are available, what “problem” CFL could help to solve
    • Calculate the size of the market and map out the main competitors and product trends per region


  • Channel development
    • Identify the main route-to-market options per region
    • Develop target list per channel and a related business development plan
    • Help to develop the commercial offer per channel


  • Product Management
    • Liaise with R&D to finetune product design specifications to market needs Develop product offering per channel
    • Coordinate the development of a matching brand story with marketing supports (cf. below)
    • Handle lead/customer requests and enquiries regarding new products and projects
    • Install and uphold a reiterative process by which, through trial and error, the offering to the market is adjusted to maximize volume and profit potential


  • Customer's Relationship
    • Develop corporate relationships with customers by means of consultation, follow-up, preparing proposals, service and terms (payment, MOQ, warranty etc.) agreement negotiations, quotations.
    • Liaise with customers to understand their needs and make appropriate recommendations by providing latest updates on new or existing products to maximize sales opportunities.
    • Represent CFL and on the other hand put yourself in customer's shoes, handle issues in the best interest of both customer and company
    • Provide Sales Trainings on product knowledge and sales features to other CFL teams and to the customer, when necessary
    • Manage each customer's portfolio (Product Range Management), update and maintain CRM (refer to Standard SKU lists, loading database, data on the server). Same for serious leads with positive perspectives.
    • Negotiate quotations with the customer and update them in CRM (refer to standard Price-lists + possible negotiated discount)
    • Financial follow up of each account, credit insurance and payment follow up.
    • Organize customers' visits to the factory, hold meetings, prepare the showrooms and write Meeting Summaries and Action Plans.
    • Coordinate with Customer Service the samples required to develop existing customer and prospect's accounts.
    • Participate in Exhibitions representing CFL.


  • Brand Management (Marketing)
    • Develop and offer marketing support to clients
    • Communicate with Marketing dept. to develop a matching brand story with marketing supports and to keep them up-to-date
    • Confirm and sign packaging (box, inlay, label) before production.


  • Customer Service Management (Internal)
    • Oversee and supervise Customer Service team communications with customers of the assigned region.
    • Monitor and ensure accurate pricing, service order to customers.o
    • Handle incidents, find solutions and troubleshoot problems (mistakes, delays, big quality issues)
    • Ensure all product information is correct, complete and ready-to-use for Customer Service team and properly input in CRM files.
    • Samples Management ' provide exact, correct information to Customer Service team (specs, qty, due date, address) to prepare the samples requested/offered to customers.


  • The list is non-exclusive of any other activity not listed, but related to the main purpose of the position: sales and market development.


Supervisory Responsibilities:

  • None


Required Education/Experience/Skills/Abilities:

  • Excellent communications skills (Speaking, reading, writing), attention to detail and strong organizational skills
  • English is a must
  • Fluent Mandarin is strong plus
  • Service oriented, following through on commitments and promises
  • Experience with cabinets (kitchen, bathroom) and/or building materials (wood boards, foam boards) is strongly preferred
  • Good negotiation skills and commercial abilities.
  • Open character, used to cold door calls.
  • Ability to work with all levels within the organization and build strong relationships
  • Exercises influence at many levels with internal and external customers
  • Can identify alternative solutions when necessary


To qualify for the role, you must have

  • Bachelor or Master
  • 5+ years of Business Development / Product Management experience
  • Good analytical skills & ability to work under pressure
  • Dependable, reliable and hardworking
  • Proficiency in MS Word, Excel, PowerPoint, Outlook, Teams


We are an Equal Employment/Affirmative Action employer. We do not discriminate in recruiting or in any aspect of the employment process on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.