Marketing Manager
About CFL
CFL flooring is a leader in innovative vinyl flooring solutions.
Founded in 2004 by European owners and based south of Shanghai we have consistently built on our story, focusing on our core values bringing innovation, reliability, and flexibility to the market. CFL group of companies has grown into a worldwide pioneer committed to developing and manufacturing value added flooring products. CFL products are currently exported to over 70 countries worldwide under several brands (Firmfit, Audacity, Novocore, Lamett, etc.). The company has offices in China, US, UK and Belgium, and manufacturing facilities in China, the US and Vietnam. The CFL group currently employs 3500 staff worldwide and is active in >100 countries around the world. You will be part of a young and ambitious commercial team located in the head office in Jiashan, southern Shanghai, an hour drive from downtown Shanghai. You will work 4 days a week from Jiashan, transportation by van / mini-bus is provided.
Main activities and responsibilities
• Will work in the marketing department in an international environment (foreign managers, foreign owned company with sales in over 70 countries)
• Lead a team of graphic designers and digital marketing assistants.
• For a portfolio of brands, analyzes data for trends, insights, and information, advises multiple teams on branding strategy, communicates with marketing teams to ensure brand alignment, and manages budgets to support branding efforts.
• Will lead his projects closely with other marketing designers, suppliers, sales & PM (both abroad and
• locally) to understand customer needs and provide creative marketing solutions.
• Projects will consist in providing creative marketing material, online marketing & branding initiatives, shop merchandising, yearly participation in international trade show organization in Shanghai, and more for both in-house and OEM brands for export markets (mostly North America, Europe, Australia).
Skills and Attitude
1. Profile
• Business-related degree or equivalent professional qualification
• Excellent written and verbal communication skills (English)
• Mandarin Chinese for day-to-day communication is a big advantage
• Experience with organization of tradeshows, exhibitions and events is considered a plus
• Knowledge in Graphic Design: AI, InDesign, photoshop, Web Design, CAD are considered a plus
• Both Chinese and foreigners can be considered, candidates with international experience will be prioritized.
• Experience in similar function is considered a plus
• Experience in an international environment is considered a plus
2. Personality
• Creative mindset
• Detailed and organized worker
• Able to multi-task
• Hands-on mentality
• Flexible and adaptable
• Able to meet deadline without giving in on quality