Marketing Manager

Full Time
3 weeks ago


We are looking for a Marketing manager to join our Shanghai office. We have just launched ourdigital activities in China, which means you will work in a small team and “start-up” environment.You will be the local marketing reference and will therefore have a 360° position, supporting our marketing, communication, e-commerce and selected offline activities in a fast-paced work environment.

About us:

Neuhaus is a manufacturer of Belgian luxury chocolates. The company was founded in 1857 and has been since then sharing its passion and rich history with chocolate lovers all around the world. The group generates a turnover of more than 100 million euros and employs about 500 people.
High quality chocolate products, craftsmanship and living the chocolate experience are the keywords of our success.

In order to reinforce our development in Shanghai, we are looking for a (m/f)

Marketing Manager

Your function:

  • You are responsible for all local marketing related actions in order to build the Neuhaus brand and strengthen our image online and offline

    • Define and convert the marketing plan to concrete actions and draw up a schedule and evaluation of the marketing actions to maximize sales

    • Provide operational, tactic and strategic advice on existing and new channels and improve existing marketing activities.

    • You follow competitors, gain insights and translate them into concrete marketing actions.

  • Work in close collaboration with our e-commerce agency in order to support the team’sselling initiatives and goals and make sure there is brand consistency across operations and activities.

    • Manage e-commerce annual budget to make sure it’s well allocated and targets aremet.

    • You provide marketing support to online platform events on Tmall

    • Analyse and report trends, habits and behaviour of Tmall visitors and online

      customers to identify opportunities and improve conversion

    • Continuously challenge the customer service team

    • ...

  • Ensure a successful development of our online media accounts (WeChat, Weibo, Baidu, etc.) to continue to attract a new generation of luxury chocolate consumers.

  • Define a content calendar and work with external partners to develop content.

  • Prepare, plan and support the execution of campaigns through the digital channels as well as participate in determining the “look and feel” in order to guarantee a clearand qualitative information flow.

  • Responsible of the timing and budget of campaigns

  • Evaluate the effectiveness and impact of the different channels in order to respond

    efficiently to our target group.

  • Work in close collaboration with local partners and the Global head office in Belgium to

    define and execute the regional marketing strategy.

  • You report to the China Country Manager and have a dotted line to the Neuhaus Marketing team in Belgium

Your profile:

  • You hold a Bachelor or above in marketing / digital marketing

  • You have at least two years of experience in online retail marketing/communications within

    internet and emerging media.

  • You have knowledge in the Chinese e-commerce eco-system

  • You speak fluent Chinese and good knowledge of English

  • You have a good understanding of branding and experience with international brands,

    preferably in the luxury sector

  • You are able to work in a small team, and capable of juggling multiple projects

    simultaneously and working to challenging deadlines

  • You have an entrepreneurial mind-set, work autonomously, but thrive in a team


  • You demonstrate a high level of responsiveness in communicating with employees and other

    external parties using all forms of communication

  • Ideally, you have copywriting skills

  • Affinity with any design tools (e.g. Photoshop, Illustrator, etc.) is a plus

Our offer

We offer you this function in a passionate, constantly growing and innovative company, with a solid reputation, leading brands and a good strategy.
Training in Belgium provided.
Competitive salary.

Offices located in Xintiandi.


Contact Chloe: