25 Years of Benelux Chamber in China!
Dear Members,
As we welcome 2026, the Year of the Horse, we do so with pride, momentum, and a deep sense of gratitude. This year marks a remarkable milestone: 25 years of the Benelux Chamber of Commerce in China.
For a quarter of a century, our Chamber has been driven by the same qualities the Horse symbolizes: energy, perseverance, strength, and forward movement. From our early beginnings to the vibrant and dynamic community we are today, your engagement, trust, and collaboration have shaped the Benelux Chamber into a strong and respected platform connecting Benelux businesses with opportunities in China – and vice versa.
To commemorate this special anniversary, we are proud to introduce our new 25-year anniversary logo.
In the new design, the Chamber’s core asset, the ‘swirl’, has been preserved in a clean and undistorted form, reinforcing the strong, consistent, and professional design language we have built over the years.
The anniversary logo also closely follows our established visual identity, with both horizontal and vertical lock-ups thoughtfully explored to ensure flexibility and consistency across all platforms. We are confident it represents both our heritage and our future direction.
This 25-year milestone is not only a moment to reflect on what we have achieved together, but also an opportunity to look ahead. As we move forward into this Year of the Horse, we remain committed to supporting our members, strengthening our network, and creating new opportunities for collaboration and growth.
The logo shall be adopted throughout all our Chapters in Mainland China, starting from February 24th.
Our teams look forward in continuing to serve our members in the Year of the Horse!
Sincerely yours,
Jonathan Xu
General Manager
Benelux Chamber of Commerce | East China Chapter (Shanghai)
