Belgian Lifestyle Brand Loop Officially Launches in China

In the morning of April 3rd, the Benelux Chamber of Commerce joined a meeting at Flanders Investment & Trade, where Mr. Frank Van Eynde, Trade Commissioner, shared an economic outlook on the Chinese consumer market and branding strategies to Belgian noise reduction lifesyle brand Loop Earplugs.

Later that day, Loop hosted its brand and new product launch event, titled "Hear·Loop", at the VIP Lounge of Taikoo Hui in Shanghai. The event marked the official beginning of our member Loop's brand journey in the Chinese market, symbolizing a new chapter for the company and the growing consumer awareness around hearing protection in China 🇨🇳  

The launch was graced by the presence of Mr. Pascal BUFFIN, Consul General of Belgium in Shanghai, Mr. Dimitri O, Co-Founder of Loop, and Mr. Jonathan Xu, Deputy General Manager of the Benelux Chamber of Commerce East China | Shanghai. Also in attendance were Ms. Shen Jialu (Nicole), Head of Loop Earplugs China, along with representatives from the Shanghai International Design Festival, including Secretary General Zhu Kanqi and Deputy Secretary General Dong Cheng. 

Key figures such as Mr. Shi Guipan and Ms. Ding Ruifang, Co-General Managers of HKRI Taikoo Hui, were also present, as well as representatives from Give & Take Xiongzhao Coffee, including Founder Tian Tian and CEO Chen Dake, joined by many other esteemed brand supporters and friends.

The Benelux Chamber of Commerce in China is proud to support Belgian innovation and entrepreneurship; we also invited our friends from Shanghai Daily and City News Service to attend the opening ceremony and interview Co-Founder Mr. Dimitri O. We look forward to seeing Loop resonate with Chinese consumers in the years ahead - best of luck!