Belgian Smart Games and Expertise in China!

Belgian Smart Games and Expertise in China! 🤖🇧🇪🇨🇳 

Our team was delighted to visit our newest member, Smart Toys and Games, at the China Toy Expo (CTE) in Shanghai this week, together with the Belgian Consul General, Mr. Pascal Buffin, Consulate General of Belgium in Shanghai.

It was a pleasure meeting the SmartGames team and learning more about their innovative projects. We extend our sincere thanks to Rolf Vandoren and his colleagues Christophe Magnus, Jeremy Van den Brandt, Carl Raven, and Emile Kalis, whose dedication continues to put Belgium on the global map as a leader in educational and logic games.

SmartGames truly embodies the spirit of Belgian creativity, quality, and design, proudly sharing these values with the Chinese market. Their company culture is inspiring: from offering numerous internship opportunities to young Belgian talents, to fostering mentorship between seasoned experts and the next generation. A wonderful example of sustainable corporate values in action.

We also had the pleasure of meeting other key players in Belgium’s toy industry, including Koen Nolmans, (CEO at ToyChamp & DreamLand), ANNE BRULIN, Geert Vanhalst, Martijn Winkel, and Maxime Lizen.

It was also very nice to meet another Belgian company, KIDYWOLF/NESPART, represented by their founders Gary Garnier-Guisgand and Nicolas Wauters.

A heartfelt thank you to the entire Smart Toys and Games team for welcoming us and for continuing to showcase Belgian creativity and innovation to new audiences in China! We're fully commited and ready to support our member Smart Toys and Games with their China-chapter.