Leaf has assisted Havas Group to acquire award-winning digital marketing agency Front Networks in China

Author: BenCham Shanghai

Havas Group announced on March 29, 2022 the acquisition of Front Networks, an award-winning independent creative agency focusing on social and digital marketing in China.

Leaf - Law Firm advised Havas in the acquisition of the control of this domestic company including the structuring, the due diligence and negotiations of the contractual documentation related to this transaction.

Front Networks will integrate into the Havas Creative Network. Its expertise in timely and effective digital storytelling, creating engaging digital content and channel mapping, as well as its enterprise philosophy of Connectivity + Creativity + Collectivity, will bring additional creative and digital firepower to Havas in China.

Front Networks currently has two offices in Beijing and Shanghai, providing a full range of digital marketing services, with a team of more than 200 people. Founded in 2004 by Felix Teng it has always been at the forefront of digital evolution in China and its trusted by more than 200 international clients across sectors such as automotive, finance, sports, software, home appliances, personal electronics, artificial intelligence and more, including BMW, Rolls-Royce, Vivo, Microsoft, Columbia, Casarte, Bank of China, Nestle etc.

The award-winning team has been picking up accolades in the last decade too. Front Networks were awarded the 2020 IAI International Advertising Marketing / Publicity Gold Award, the 2016 TMA Creative Gold Award, and the Golden Mouse Social Marketing Gold Award in 2014.

You can find the full press release here.