[Meet The Sponsor] Royal Ahrend

Photo: Royal Ahrend APAC Team and Jesse Kamps

Jesse Kamps - Managing Director

“There are a lot of in-depth opportunities in China. There are a lot of ghost stories about China. You are a thief of your own wallet if you do not seize these opportunities. Royal Ahrend has never been so cost-efficient as now than before. It has never been so easy to obtain good price-quality products from China.” spoke Jesse Kamps, Managing Director Ahrend APAC

Jesse Kamps started his professional career after studying at BSc International Business Administration, double degree MSc Strategic Management and Financial Management at Tilburg University and exchange to Yonsei University in Seoul, at Gispen China for 7 years and the past 8 years at Royal Ahrend as Managing Director. An interesting note is that Mr Kamps started as an intern, became a general manager for Gispen, afterwards Ahrend, and recently joined as board member of Royal Ahrend over a timespan of 15 years.

In this edition of Meet the Sponsor, the Benelux Chamber of Commerce visits the office of Royal Ahrend and interviews Jesse Kamps and his journey from intern to managing director.

Royal Ahrend

Royal Ahrend, a Dutch company with roots tracing back to 1896, stands as one of the world’s oldest and most renowned furniture manufacturers. Known for its premium office furniture and innovative interior design solutions, Ahrend has built a global reputation for fostering inspiring, sustainable work environments. Serving offices, educational institutions, and healthcare facilities, the company boasts an annual turnover of €300 million and employs approximately 2,000 people worldwide.

Royal Ahrend APAC has been active since 2004, initially operating under the Gispen brand. Following Ahrend’s acquisition, a strategic brand transition took place in 2016. The APAC headquarters focus on markets such as the Middle East, Singapore, Australia, and Dubai.

A key asset in the region is Ahrend’s state-of-the-art factory in Taicang. This modern, fully automated facility is where the company designs, tests, and manufactures its products, combining advanced technology with expert craftsmanship. The factory, notable for its efficiency and cleanliness, exemplifies Ahrend's commitment to quality while benefiting from the cost-effective advantages of the region.

With a diverse team of 160 professionals, comprising both locals and expats, Royal Ahrend APAC continues to deliver world-class furniture and workspace solutions, reflecting the company’s enduring legacy of innovation and excellence.

Q: What unique challenges and opportunities do you see in the APAC market for sustainable office furniture solutions?

A: Sustainability is a core focus for us, from the materials we use—such as wood and metal—to the assembly processes. Additionally, designing furniture for the second-hand market, including recycling and refurbishing, is deeply embedded in Ahrend's DNA. The APAC region offers tremendous opportunities in sustainable plastics, with China leading in innovative solutions in this area.

Q: What key factors have driven Royal Ahrend’s success in transforming from an export-driven manufacturer to a regional production and sales hub in the APAC region?

A: Royal Ahrend China has successfully transitioned by establishing a strong sales hub and developing the capability to operate independently through dedicated R&D efforts in China. Our R&D team is the most innovative within the Ahrend group, which is essential to keeping pace with the rapid speed and execution that define the Chinese market.

Q: What role has lean manufacturing and Six Sigma played in optimizing your operations? Can you share a specific success story?

A: Lean manufacturing is crucial for reducing costs and maximizing operational efficiency, especially in a factory setting.

Q: What advice would you give to other business leaders looking to succeed in the Asia Pacific region?

A: Don’t assume that Western or Dutch management styles can be directly applied to achieve success and make an impact in China. Leaders who believe otherwise risk isolating themselves in an ivory tower.Management in China requires a more intensive approach, balancing both micro and macro levels.

While reports provide valuable insights, the real work happens on the ground. To truly connect with people and drive results, you must adapt your management style. For example, during the COVID-19 pandemic, our factory was temporarily shut down. In such crises, it’s essential to stay composed and resilient. If you can’t handle the pressure, it’s best to step back. Remember, even in tough times, everything eventually works out.

Photo 2: Jesse Kamps in an Ahrend Qabin office space

Message to the community

“Never underestimate the capabilities of the Chinese workforce. Instead, focus on complementing areas where theres room for improvement. The Chinese work ethic is unparalleled and truly inspiring. 

Avoid getting too fixated on differences—every culture has its strengths and weaknesses.”

Contact details

Royal Ahrend Showroom Office 208,

No. 358 Xujiahui Road, Shanghai, China

M: marketing@royalahrend.com.cn

T: +86 512 5310 2388

W: https://www.ahrend.com/en/