Reynaers Expands in China with Grand Opening of Shanghai Flagship Store
On October 16th, the grand opening of Belgian company Reynaers' Shanghai flagship store took place at the Xiyingmen International Pavilion. Distinguished guests included Mr. Pascal Buffin, Consul General of Belgium in Shanghai; Mr. Frank Van Eynde, Commercial Consul of Flanders Investment and Trade at the Consulate General of Belgium in Shanghai; and Jonathan Xu, Commercial Director of the Benelux Chamber of Commerce, reflecting the strong ties between Reynaers and the business communities of Belgium in China.
Representatives from Xiyingmen Group were also present to mark the occasion, including Ding Yichen, Assistant to the Executive President and General Manager of Xiyingmen Group's Operations Center; You Jun, General Manager of Shanghai Xiyingmen.
The new flagship store offers a comprehensive range of solutions, including system doors and windows, sliding and folding series, curtain wall systems, and smart home technologies. Reynaers aims to grow within the Chinese market through sustainable innovations and high-quality services, marking a new chapter in high-end system solutions. With a brand new store experience, selected solutions, and excellent services, it once again shines with glory, creating a higher quality, more efficient, and convenient home experience for consumers.
In his speech, Consul General Mr. Pascal Buffin highlighted Reynaers’ reputation in Europe for its system doors, windows, and curtain wall systems. He emphasized the brand's role in promoting Residential 4.0 in China, with designs focused on sustainability and energy efficiency. He expressed hope that Reynaers would serve as both a symbol of Belgian craftsmanship and a bridge for cultural and economic exchanges between China and Belgium.
Mr. Jonathan Xu from the Benelux Chamber of Commerce also praised Reynaers, emphasizing the competitive edge of Belgian industry in global markets. He noted the brand’s steady development and achievements in China as a testament to the enduring appeal of European quality.
Together with Commercial Consul of Flanders Mr. Frank Van Eynde, both Flanders Investment & Trade and the Benelux Chamber of Commerce aim to fully support and follow Reynaers’ expansion in Greater China.
The ribbon-cutting ceremony marked the official opening of the Shanghai flagship store, symbolizing a new chapter in Reynaers' sustainable development in the high-end system doors and windows market. The store's modern exhibition hall allows visitors to experience Reynaers' commitment to quality, sustainability, and European craftsmanship firsthand. The revitalized flagship store goes beyond a mere upgrade, offering customized solutions tailored to individual needs and preferences. Reynaers' skilled team ensures precise execution and attention to detail, delivering exceptional home solutions to its customers.
As a key player in the global market, Reynaers is committed to the Chinese market, integrating comfort, safety, aesthetics, and environmental protection into its innovative solutions. Through continued technological innovation, the brand seeks to create value for building manufacturers and end customers alike.
The opening of the Shanghai flagship store represents not only a significant milestone for Reynaers in China but also a step forward in its global strategy. Reynaers looks forward to collaborating with Chinese partners to shape a brighter future through its cutting-edge products and solutions.